Produced by TCI in Monterey, Monterey's
Cookin' Pisto Style reaches more than 7 million households
nationwide via the Nostalgia "Good TV" cable TV network.
In addition, TCI delivers the program to 75,000 households
in the Monterey Bay area and to 52,000 households in Santa
Cruz. Media One TV delivers the program to viewers in
108,000 households in the Fresno area.
The camraderie between Monterey's Cookin'
host Chef John Pisto and commercial fishermen who appeared
as guests on each show provides viewers with a positive
image of fishermen as stewards of the ocean. The information
these fishermen imparted about fish, fishing and the workaday
lives of fishermen also helps to dispel misperceptions
about the industry.
John and guest fishermen reviewed fish lore
and proper handling techniques, and John demonstrated
mouth-watering recipes for each species. Encouraged by
John, fishermen debunked misconceptions about California's
fishing industry. Voicing their desire to conserve our
California's fishery resources for the future, they emphasized
that consumers can feel good about asking for California
seafood because our local fleets are among the
most responsible and strictly regulated in the world.
In addition to live appearances by fishermen,
the CSC provided broadcast footage of harvesting and processing
for featured species, highlights of which were included
in the final editing of each show. Chef Pisto's enthusiastic
endorsement and support of both California seafood and
our local fishermen are a tremendous asset in our educational
efforts. We're very pleased and grateful that Chef Pisto
was appointed as CSC regular Public Member and is taking
an active role in the CSC mission.
The CSC plans to expand our California seafood
features on TV with more Monterey's Cookin' segments.